Audible

Addiction is a problem that affects everyone – even if we haven’t experienced addiction ourselves, we all know someone who has. Addiction is sometimes viewed as a failure of character or will or morality. But neuroscience offers a very different picture – one that can inform how we, as individuals and as a society, treat addicts and the problems caused by addiction.

When he became a father, Michael Lewis found himself expected to feel things that he didn’t feel, and to do things that he couldn’t see the point of doing. At first this made him feel guilty, until he realized that all around him fathers were pretending to do one thing, to feel one way, when in fact they felt and did all sorts of things, then engaged in what amounted to an extended cover-up…

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.